Employer Brand Impact – Customers are candidates and candidates are customers

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If ever you were in any doubt about the impact your employer brand has on your bottom line then this is it.

Sainsbury’s have 40,000 vacancies a year.

At a highly conservative response rate of 5 applicants per role, 1 in 300 of the UK population apply to them every year.

The average shopping bill is £136 per week

Therefore rejected applicants have a potential annual spending power of £1bn a year.

It could not be clearer, how we treat candidates is vital to company success.

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